About Bobby G

Bobby G, a beloved Australian kids fashion label, emerged in December 2015 under the creative vision of Georgie Gantley. Inspired by the arrival of her firstborn child, Bobby, Georgie embarked on a journey to provide little clothes that combine simplicity, style, and the utmost comfort. From her cozy home in Bondi, Bobby G Baby Wear set out to dress little loves everywhere in designs that exude charm, durability, and a touch of effortless cool. Our brand ethos is rooted in the idea that less is more. Bobby G designs are characterized by their simplicity and minimalism. We believe that beauty lies in clean lines, muted tones, and modern prints that speak volumes without overwhelming. Each garment is carefully crafted to strike a perfect balance between style and practicality. Central to our commitment is providing utmost comfort and durability for your little loves. We understand that children's clothing should withstand the rigors of everyday adventures, whether it's climbing trees, exploring nature, or building sandcastles at the beach. Bobby G garments are thoughtfully designed to allow unrestricted movement and play while ensuring that your child feels cozy and comfortable throughout the day. By working with a gender-neutral colour palette, every piece in our collection effortlessly blends with others, allowing for endless mix-and-match possibilities. Be prepared for the inevitable consequence: your child may end up looking cooler than you! Read their story