About sitre

sitre is a Danish intimacy brand serious about pleasure. Rooted in skincare and powered by pleasure, sitre creates intimacy essentials designed to elevate every intimate moment — from everyday self-care to deeper connection with others. The sex wellness category has long been dominated by products built on outdated stereotypes and poor-quality ingredients. sitre was created to change that. Our formulas combine skin-loving ingredients with thoughtful design to make intimacy feel like a natural part of modern wellness. Our intimacy products are developed with leading Danish personal care experts, and are vegan, dermatologically tested, allergy-friendly, fragrance-free, and without parabens, glycerin or unnecessary additives. Made in Denmark and designed for every body. sitre is stocked by leading beauty and concept retailers including SKINS, Niche Beauty, Le Bon Marché and Magasin, as well as independent beauty stores and concept stores such as BLOS (BE), Blanda Beauty (DE), Afura (NL) and Big Beauty (UK). Featured in publications including Elle, Glamour, Vogue and Cosmopolitan.Read their story