About Sweet Williams

From our studio in the Swansea Valley, South Wales, UK, our handmade products are designed, created and supplied to independent retailers. We are proud to supply our work to some of the most beautiful gift shops across the globe. The owner of Sweet Williams, Emma, has previously been short-listed by Wales Online for Business Woman of the Year and by the Welsh Independent Retail Awards under the Soft Furnishing Supplier of the Year category. Sweet Williams received Highly Commended for Retailer of the Year 2025 in the Swansea Bay Business Awards. Sweet Williams is a winner of Gift Shop of the Year in the Prestige Awards 2025. Emma is a Small Business Sunday Winner, awarded by Theo Paphitis. Established in 2011.Read their story