About Sempli

Sempli is an award winning product design company located in Los Angeles, California whose designs take you for a spin. Sempli’s design philosophy is deeply rooted in the founder Daniele ‘Danne’ Semeraro’s dual heritage by combining the best of two countries - Sweden’s simple functionality with Italy’s style and elegance. Sempli. Swedish functionality - Italian design While living in Florence, Italy, Semeraro discovered the essential role the wine glass played in the drinking experience. He then conceived the idea for the stemless Cupa-glass series, spawning the growing collection of Sempli products. Staying true to the craft, the glasses are hand produced by the most skilled glass blowers. The swirling rotation of the glass is both entertaining and practical. First introduced in the market in 2002, the Cupa series is known as the original swirling glass- “the spinning original since 2002”. Daniele ‘Danne’ Semeraro was born and raised in Sweden and moved to Florence, Italy in 2000. Here he completed his degree in Interior and Industrial Design at Accademia Italiana. Over the years he has honed his skills working for a wide range of design firms: From automotive companies in Sweden to interior and lighting design companies in California. His focus has always been on product design and after leading as Design Manager for a top lighting manufacturer, he started Sempli. With Sempli, Semeraro can fully showcase his true design heritage. Read their story