About ETTA & EAST

Etta & East (lovingly named after my kiddos!) is owned and operated by all women (who runs the world? GIRLS!) and we pride ourselves on offering curated collections to help empower women to live fashionably without ever sacrificing comfort because why should we have to?! easy, effortless and everyday looks are our go to and that is what you will find here. items we own and love, curated for US and for YOU! if you're into easy, effortless & everyday looks (aka graphic tees &trucker hats?!) you are in the right place, my friend! curated by a mama. woman owned & ran. proudly designed and made in house in the midwest, usa. xo.Read their story