About Treat Beauty

At Treat Beauty, we believe self-care should feel like a trip to the candy shop — colorful, nostalgic, and deliciously fun. Founded in 2002, Treat is home to the world-famous Jumbo Organic Lip Balm — more than 3X the size of ordinary chapstick and crafted with certified organic ingredients you could practically eat. Each balm is inspired by desserts and sweet memories — from Confetti Cake to Wedding Cake, Root Beer to Bubble Gum — creating a smile-inducing experience for your customers the moment they open the cap. Our promise is simple: Bigger & Better: Jumbo size means more product, more fun, and more value. Safe & Clean: USDA Certified Organic ingredients, gentle enough for the whole family. Impulse-Friendly: Bright, playful packaging designed to stand out on your shelves. With Treat, you’re not just selling lip balm — you’re selling a nostalgic moment, a smile, and a little piece of happiness in every tube. Your customers will come back again and again for their favorite “flavors” — and to try every limited-edition drop. Bring the joy of Treat to your boutique and let your shoppers experience Big Balm Energy — because ordinary lip balm is boring.Read their story