About Kool As F

In a small Canadian town, identical twins, Rory and Troy, dreamed of a life where freedom and fun were more than just ideals—they were a way of life. From the snowy winters of their childhood to the sun-soaked beaches of Southern California, their journey was anything but ordinary. What started as a vision on the frosty shores of Canada transformed into a lifestyle revolution under the endless California sun. Years of beach life and the laid-back Southern Californian vibe ignited something in Rory and Troy. They wanted to create more than just a clothing line; they wanted to embody the spirit of living freely and loving life to the fullest. Thus, Kool as F was born—a brand that resonates with the zest of life they cherished. Kool as F isn’t just streetwear; it’s a declaration of attitude and a celebration of individuality. Every design, every piece of clothing is crafted with a sense of fun, freedom, and love. From the vibrant hues of sunset-inspired graphics to the breezy, laid-back fits, each garment is a tribute to the twin’s journey from small-town Canada to the sun-kissed beaches of Southern California. The essence of Kool as F is simple yet profound: Be Fun. Be Free. Love the Life You Live! Rory and Troy wanted to capture the feeling of the open road, the exhilaration of a beach day, and the joy of living authentically. Kool as Fun, Kool as Free, Kool as whatever you want it to be! Read their story