About RapidLash

Founded in 2008, RapidLash® was created by International Research Laboratories in sunny California by a team of chemists who set about the work of developing safe, effective products with science-backed formulas designed to enhance the beauty of your natural features. ROCASUBA, Inc launched RapidLash® in the US and became the first company to bring an eyelash enhancement serum to the mass market. With its approachable price point and wide scale drugstore availability, RapidLash’s popularity soared as consumers experienced the benefits of its easy-to-use application and consumer tested and proven formula. Just two years after launch, RapidLash® quickly expanded its retail reach with 24,000 stores and over one million units sold. The brand experienced significant business growth as consumers nationwide tested the unparalleled product formulations. Today, RapidLash® remains a leader in lash and brow enhancement for celebrities, consumers, influential beauty experts and professionals alike. The efficacy of the products continues to generate brand loyalists, which set a foundation for prosperous product line extensions that include RapidBrow®, RapidShield®, RapidHair®, RapidRenew®, RapidEye® and RapidGlam™. These brand extensions continue to revolutionize the category while remaining steadfast in their mission to deliver safe, affordable, and effective cosmetic solution-oriented products.Read their story