About Supersmile

Founded in 1987 by Dr. Irwin Smigel, World Renowned Father of Aesthetic Dentistry and his wife Lucia Smigel, supersmile® offers a clinically proven collection of premium whitening, breath-freshening and cavity-fighting formulas designed to deliver the utmost in safety and effective oral care. All products are designed to deliver the best oral care at home while prolonging the health and beauty of teeth and gums between dental visits. Dr. Smigel created the first toothpaste ever to whiten and brighten the smile for his patients who wanted to keep their newly bonded teeth as well as their natural teeth white and bright. This was achieved by the invention of Calprox®, the unprecedented science behind supersmile® – a proprietary formula of encapsulated calcium peroxide and minerals that gently and effectively dissolves the sticky film (protein pellicle) from teeth without the risk of sensitivity. Originally retailing out of Dr. Smigel’s Madison Avenue office, supersmile® instantly became such a hot commodity that the patients were lining up three deep to get their hands on this miracle toothpaste. This fever was further fueled by the article that one of the editors of the top fashion magazine, Mademoiselle, wrote about this extraordinary toothpaste. This paved the way for Lucia to turn this success into a viable operation and grow the business to the successful operation that it is today. Read their story