About The Dew Generation

The Dew Generation was created by a mom and licensed esthetician who saw tweens reaching for products that were never made for their skin. We set out to build a new category: skincare that’s actually made for them; gentle, effective, and fun to use every day. Our formulas are custom-developed to support young skin barriers with high-quality ingredients (like ceramides, allantoin, and hyaluronic acid) and none of the harsh actives or “junk” that doesn’t belong. The Dew Generation is here to help tweens learn simple, healthy habits early, feel confident in their own skin, and glow…without growing up too fast.Read their story