About Fulton Apparel Company

Fulton Apparel Company, formerly Southern Bones, is a coastal men’s apparel brand dedicated to crafting high-quality, comfortable clothing that captures the relaxed, rugged spirit of seaside living. Our purpose is to provide versatile, durable pieces—like our ultra-soft WaveWashed T-Shirts—that blend timeless style with coastal-inspired functionality. We aim to evoke the freedom and authenticity of the coast, supporting men who embrace an active, laid-back lifestyle with apparel designed to feel as good as it looks.Read their story