About Natalie Craig Brands

Natalie Craig Brands™ is a luxury grooming and beauty house rooted in professional expertise, refined design, and intentional purpose. Founded by salon owner and educator Natalie Craig, the brand is built on nearly two decades of hands-on experience behind the chair—where performance, presentation, and retail sell-through matter. Our collections are thoughtfully developed to meet the expectations of modern consumers while supporting the needs of professional retailers. Every product balances results-driven formulations, elevated fragrance, and timeless packaging designed to merchandise beautifully and encourage repeat purchase. Our Collections REGIMEN™ Men’s Fine Grooming A modern men’s grooming line designed for performance and consistency. REGIMEN delivers clean, effective solutions for hair, skin, and beard with a masculine, refined identity. Built in professional barbershop environments, this collection is ideal for retailers seeking a premium men’s line with strong loyalty, simple education, and dependable retail turns. CROWN RIDGE™ Grooming & Beauty Luxury grooming for every crown. Crown Ridge is a unisex grooming and beauty collection that blends sophistication with versatility. Designed to perform across multiple client types, this line fits seamlessly into salons, spas, boutiques, and lifestyle retailers looking for elevated products that appeal to both men and women.Read their story