About Elan Pure

We are Elan Pure, a beauty and wellness brand on a mission to eliminate toxins from beauty routines! Our founder's journey began when her sister battled an autoimmune disease, and she faced her own hormonal challenges. This inspired her mission to create non-toxic beauty products. Our flagship product is the industry's first lotion & foam self-tanner, combining the best of both worlds—hydration and ease of application. It's streak-free, mess-free, and odorless. We use only non-toxic, clean ingredients, free from harmful chemicals like parabens, phthalates, synthetic fragrances, and dyes. Our tanner scores a 100/100 on the Yuka App and features a subtle, natural vanilla essence instead of synthetic fragrances, and dyes. Welcome to Elan Pure! We are so excited for you to join our wellness revolution! Read their story