About Practical Magic Apothecary & Craft Cocktails

Welcome to the enchanting world of Practical Magic nestled in a quaint little beach side town, where botanical creations are infused with energetic magic. We invite you to immerse yourself in the art of botanical craft cocktails with our meticulously crafted kits, each potion has been curated by skilled herbalists. Unearth a symphony of flavors as you blend handpicked herbs, exotic botanicals, and locally sourced ingredients, transforming your mixology experience into a magical journey. Elevate your spirits with the essence of the Practical Magic, where every sip is a spellbinding adventure. Cheers! Emie Fenton - Head Herbalist & Witch in Charge @Practical.Magic.Apothecary Given the success of her Practical Magic craft cocktail kits and inspired by the fun-in-the-sun beach livin’ of Hermosa Beach (where she lives with her family of four), Emie launched a second brand – Hermosa Beach Craft Cocktail Co. – to offer a second line of unique craft cocktails designed and named after Hermosa Beach folklore. We don’t take ourselves too seriously, and we believe laughter is an important part of selfcare. This is why our mission is to help people live their lives to the fullest through connection, community, and good times! Read their story