About Not for Navigation

Born from salty air and the spirit of adventure, Not For Navigation is where coastal charm meets custom craftsmanship. Whether it’s road-tripping down winding backroads, ducking into a funky seaside boutique, or setting sail into open waters — founder Heather Jernegan-Doyle has always chased the magic of place. That’s why she launched Not For Navigation — a line of custom totes, pillows, and accessories designed to capture your happy place and carry it with you, wherever you go. Choose your favorite location, and we’ll bring it to life using real nautical charts or topographic maps — printed on durable, fashion-forward canvas that’s built to handle sand, salt, sun, and spontaneity. Design runs in Heather’s veins — literally. Raised in one of New England’s largest promotional product families, she brings a lifetime of creative energy (and a love of coastal living) to every product. From sketch to stitch, she’s constantly dreaming up new ways to blend style, utility, and personal connection. Every Not For Navigation piece is handcrafted with love in Massachusetts, just minutes from the water in Rockport. You’ll find them in coastal boutiques, nautical shops, and right here online — ready to help you carry your favorite place, wherever life takes you. Not For Navigation — as salty as it getsRead their story