About Berry Adventurous | Viroqua Aronia

Berry Adventurous – Farmer-Physician Founded, Driftless-GrownWe’re more than a juice company—we’re a regenerative movement rooted in the magical Driftless Region of Wisconsin. Our partnership between a fifth-generation farmer and a board-certified emergency physician unites soil-deep wisdom with science-backed wellness. At the heart of our work is the nearly forgotten Aronia berry—North America’s most potent antioxidant fruit—grown using regenerative practices that heal the land while nourishing the body. Every sip of our cold-pressed juice is a celebration of connection: between people and place, between ancient foodways and modern vitality. We do it all ourselves—growing, harvesting, pressing, bottling—so what reaches you is pure, vibrant, and alive with flavor. When you share our juice, you’re not just enjoying something delicious; you’re joining a legacy of health, resilience, and care for 10,000 generations. Because loving berries is loving life. It’s why we are here.Read their story