About Willa and the Bear

Willa and the Bear was founded in 2016 by Hattie Goodley with a focus on producing high quality, small batch, hand block printed nursery essentials from baby muslins to quilts and pillows as well as traditional children's kurta pyjamas and dressing gowns in softest cotton. Each piece is designed by Hattie in Norfolk and made in small, female-run studios in India or Nepal. Shilpa in Jaipur and Rojina in Kathmandu oversee our makers, who are all true artisans in their field, block-printing and finishing each item by hand. We only use high-quality, natural cloth and non-toxic dyes and choose all of our fabrics carefully, making sure that they only get softer the more they are washed. Everything we make is equal parts practical and stylish, with just the right mix of cuteness for little ones and chic for grown-ups. Willa and the Bear only use trusted makers and supply chains that operate completely ethically. No mass-produced, anonymous factory settings for us, which means that our products are invariably more expensive to produce, but we wouldn’t have it any other way. And we know that our customers appreciate this important part of our manufacturing process too. Every product we design has to get a big tick for its giftability before it even gets to the sample stage. Willa and the Bear products make lovely presents and are beautifully presented for completely hassle-free gifting.Read their story