About Magic of Wool

Magic of Wool is the creation of five women from Nova Scotia with roots in Istanbul. Our passion lies in crafting durable, natural felt wool pieces that blend stories from Atlantic Canada and the Mediterranean. Creativity lies at the heart of everything we do. Each hand-made item is infused with creativity resulting in one-of-a-kind designs that evoke a sense of childlike wonder. We embrace diversity and inclusivity, ensuring our products resonate with individuals from all walks of life, allowing everyone to experience the enchantment of the "Magic of Wool". Craftsmanship is our hallmark. We take immense pride in the meticulous attention to detail that goes into every item we produce. From the initial concept to the final product, we guarantee exceptional quality and durability, offering heirloom-worthy pieces that can be cherished for generations. Sustainability is at the forefront of our values. We carefully select environmentally conscious materials without compromising on quality. Our wool-based products are a sustainable choice, as wool is 100% natural, renewable, biodegradable, and recyclable, contributing positively to the environment. At Magic of Wool, we strive to exceed expectations, consistently delivering products that evoke joy, wonder, and a sense of enchantment. Through our commitment to sustainability, creativity, inclusivity, and craftsmanship, we aspire to bring a touch of magic into the lives of our customers while making a positive impact on the world.Read their story