About Reduce

ECO-FRIENDLY JEANS - MADE IN ITALY Producing Responsible and Eco-friendly jeans is our part in taking action towards a reduction of our foot print on the earth. You have the choice to do your, choosing to offer “REDUCE” My name is Frank, I have always worked in the Fashion Industry, since I got my first real job. Living in Naples Italy, my dear friend Fabio, gave me the fantastic opportunity to join his team at RWE Italy, developing collections for well know international brands, many of them sold at Saks Fifth Avenue (New York City) All my background is in the fashion industry, but my real focus was in the Denim industry. I always loved it. The first jeans I was responsible for developing was for DKNY and French Connection. From there on, I worked developing many famous branded jeans collections. I wanted to transfer my expertise and know-how to try to help and evolve this industry from very heavily impacting the environment to a constant reduction, year after year until finally meeting the goal of making the sustainable fashion industries. YOU CAN MAKE THE RIGHT CHOICE AND BE PART OF THE REVOLUTION 100% BASED IN ITALY WITH THE INTENT OF PROVIDING ALL WOMEN WITH THE HIGHEST QUALITY GARMENTS AT THE MINIMUM POSSIBLE IMPACT. FIND OUT HOW WE DO ITRead their story