About Atelier Eveil Ludique

Atelier Eveil Ludique is an upcycling brand based in Paris, launched in October 2019. Born from committed inspiration and creative energy, the brand surrounds itself with the frenetic energy of innovative people: photographers, tattoo artists, DJs, and designers. Each creation is designed with two main drivers: provocative inspiration and aggressive ecology, symbolized by the mentality "screw fast fashion." "This brand would be in constant evolution, without preconceptions, without predefined codes, without constraints, like a kid in a kindergarten class," are the words of Mirco Bercelli, the founder of the brand. "When we buy a cheap new t-shirt, we pay for someone or something, somewhere along the production lines, to be exploited. If, on the other hand, we buy something made locally and transparently, we pay for someone to earn a decent living. Do you want to actively participate in the destruction of ecosystems? Do you want to finance Jeff B's 5th yacht? Or encourage slavery in western China? We don't."Read their story