About Rex London

Rex London is the home of gifts that are perfect for every occasion, and every non-occasion. We call them Gifts of Random Kindness: beautiful products that your customers can afford to give whenever they want. We began in 1981 with items that we had simply stumbled upon on our travels around the world. For no other reason than they struck a chord. We liked them. So we thought other people might like them too. We started selling from our market stall in London’s Portobello Road. Before long we were on the shelves of high street institutions. For the next two decades we continued to discover and deliver these Gifts of Random Kindness, until our serendipitous journey took another turn. We decided it was time not only to choose products we liked, but also to design them. Our style embraced everything that we felt Gifts of Random Kindness should be about - fun, imaginative and a little bit retro. From floral patterns to adorable animals, we loved creating colourful and playful prints that would stand out and bring joy. Each year we’ve added to our eclectic and stylish collections, and to our reputation for beautiful presents at beautiful prices. Today, this unique portfolio of products can be seen all over the world; from small independent shops, to galleries, museums and large department stores. Read their story