About Norms

Norms is a modern self-care start-up on a mission to normalize embarrassing health topics, from the butt to the gut (and beyond). Launching with shame-free selection of maximum-strength hemorrhoid relief products, Norms combines medical efficacy with modern brand clarity to replace shame and confusion with support and straightforward care. Founded by serial entrepreneur Joshua Katz and co-founder Carli Roth, with medical guidance from double board-certified gastroenterologist Dr. Wendi LeBrett, Norms delivers fast, stigma-free relief while also building an education platform to demystify treatment and remove outdated taboos. Norms is proving that destigmatizing taboo health topics doesn't just help patients—it grows entire categories. Read their story