About All For

As far back as my great-grandmother in the 30’s our family’s passion has been nutrition and holistic health. My brother and I like that our parents “brainwashed” (luckily!) us into a passion for health & fitness. Thankfully they also pushed us to think outside the box and pursue our interests. I always enjoyed doing things my own way and putting something new into the world, and from starting little businesses in high school & college I realized one really important thing- businesses shouldn’t just make money but make the world a bit better too. My passion for health continued to grow during my years after college and one day a talk with my mom planted a seed. We recognized how complex and chaotic the world of health, fitness & nutrition truly is and noticed a strong need for simplicity...But how? After tons of failures in the kitchen my luck turned when one of our co-founders Kristiaan, a professional chef and all-around incredible guy, joined my mission and together we found the perfect solution. Nut butters! A simple, nutritious food which families love to eat, but no one on the market had ALL the basic building blocks a body needs - proteins, fruits, veggies and wholesome fats. So we created All For - A line of delicious nut butters where one serving packs 8g of protein, ½ serving of fruits, ½ serving of veggies and a rich source of wholesome fats with natural everyday ingredients and super low sugar count. Our mission, make balanced eating SIMPLE. -Joe, FounderRead their story