About HÄDDEN

HÄDDEN is a design-forward pet home brand creating modern scratching essentials that look like real home decor. We believe cat products shouldn’t clash with the space you worked hard to curate — they should blend in beautifully. Our signature scratching rugs are made with premium materials, refined textures, and timeless patterns inspired by interior design. Each piece is crafted to support daily scratching, stretching, and lounging while elevating the aesthetic of modern apartments and homes. Designed for style-conscious cat parents, HÄDDEN brings together function, comfort, and minimal design — because a cat-friendly home can still feel calm, intentional, and beautiful.Read their story