About BinkyBro

The idea for BinkyBro came after the founders (Matt and Rachel) had their first-born son, Jordy-James, in 2015 through IVF. Matt & Rachel quickly realized that finding hats for an infant was a challenge. It wasn’t that hats didn’t exist--its that the ones that did exist looked terrible. The sizing was always wrong, caricatures dominated the fabrics, and the coolness factor was at a point of non-existence. The solution—make their own. The name BinkyBro was an easy decision. The Bro style was loved and Jordy didn’t go anywhere without his Binky. The pineapple logo, was chosen for a couple of reasons. First, it is the longstanding symbol for infertility. Second, it fit the surf/skate branding. Overall—it just made sense. To this day, every box that is shipped has a pineapple on it. From 2015 to now, BinkyBro has lived by the motto, ”SURF, SNOW, SKATE.” Everything done is built with that attitude. From toddler snapbacks, to Sun Hats, Beanies, and EVEN socks...everything is made to make sure your little dude is making a statement. BinkyBro is not only apparel but rather a lifestyle. GO BIG. BE EPIC. WEAR BinkyBro! Our MISSION at BinkyBro is to authentically deliver surf, snow, and skate headwear and apparel to infants, toddlers, and the youth. BinkyBro represents a culture, a lifestyle, and a commitment to the broader surf/snow/skate community—which we are very much a part of every day! Read their story