About New Flame

New Flame is a female-founded, globally minded fragrance brand created by Xenia Popov, whose love of scent inspires every product we make. Our candles and home fragrances are designed to elevate spaces visually and act as portals to memories and feelings. It’s an emotional approach to scent that resonates deeply with customers. We’re proud to craft products that retailers feel confident stocking: - Premium 100% beeswax, soy, coconut wax blend - All scents produced in Grasse, France, the world capital of perfumery - IFRA-certified and compliant with strict EU safety regulations - Sustainable, GMO-free ingredients only - Female-founded and independently led Our products have been featured by Vogue, House & Garden, and Gawker, and we’re grateful to see New Flame gaining momentum on social media with customers who value craftsmanship, aesthetics and storytelling. New Flame is a truly international company, with employees around the world. We pride ourselves on quick communication, dependable fulfillment and supporting stockists. Interested in bringing New Flame to your store? We’re happy to send samples or talk through which scents fit your clientele best. We’d be thrilled to work with you.Read their story