About Popular Playthings

Placing a toy in a child's hands that they instinctively know how to use can open their minds to hours of creative play. The play pattern for our key product lines is basic and timeless, yet these toys unlock the imagination that leads to hours upon hours of independent play, with or without direction. There are few things in life that bring greater joy than watching a child at play with a toy that captures their attention, sparks their imagination, and provides so many foundational development skills for their future. Product design and quality are of the upmost importance to us. We utilize our own manufacturing facility to ensure that each toy we produce meets our high standards for the quality and safety you expect. We maintain an uninterrupted inventory flow. Our fill rates are among the highest in the industry and our retail presence continues to steadily grow. Read their story