About Y et Beauté

I created Y et Beauté for women who desire clean, non-toxic formulas that still feel luxurious—moist, richly pigmented, and high-performing. For years, I searched for products that aligned with my love for elevated design and clean living, but I often had to choose between purity and pleasure. I wanted both. With a background in the beauty and luxury industries, I spent years immersed in aesthetics and formulation before deciding to create a line that honored the best of both. Y et Beauté was born in New York and developed between Italy and the U.S., blending artisanal craftsmanship, botanical intelligence, and a refined minimalist sensibility. Each product is crafted with skin-loving plant actives, natural pigments, and clean ingredients that nourish as they beautify. Our bestselling lipsticks are bold yet breathable, and the blush serum—a 100% plant-based hybrid of water-tint and cream—is designed for days when all you want is a soft, radiant flush without the weight of makeup. Every formula is made to the highest standards of safety, purity, and performance—free from harmful additives, and suitable for even the most ingredient-conscious customers. The line has been featured in Allure, Into the Gloss, and the San Francisco Chronicle, and is loved by makeup artists, editors, and women who value beauty with integrity. Y et Beauté is more than makeup—it’s how I believe beauty should feel: intentional, elegant, and aligned with your values. Warmly, Esther S FounderRead their story