World of Hurt wholesale

About World of Hurt

World of Hurt is the only first aid brand built specifically for teens and tweens. While this demographic accounts for 65% of all minor injuries, the $5 billion first aid aisle leaves them with only two choices: boring beige or babyish. We are entirely rejecting this status quo. World of Hurt features custom artwork across 74 bold designs created by Gen Z artists. Tailored to Gen Z and Alpha—generations raised on personalization and emotional openness—World of Hurt embraces both the physical and emotional “hurts” of growing up. We are designed to capture massive unmet demand and drive immediate, incremental revenue. World of Hurt is a proud sponsor of The Jed Foundation, the largest U.S. nonprofit that protects the emotional health of teenagers and young adults. Read their story