About I Am...Just For Little

The I AM brand was born from the dream of three mothers and businesswomen who believe that children’s fashion deserves more than what we are accustomed to. By "more" we mean; more life, color, inclination, comfort and of course, love. This union of women helped build the brand in which each of them contributes with their special look - thinking first as mothers before entrepreneurs. Filled with unique and fun prints, the I AM products are designed to stimulate children’s creativity and allow them the freedom of movement to do whatever they feel because we have the conviction that the imagination and attitude of a child has no limits and can be reflected in their day to day lives. The I AM brand believes that to define is to limit and so this creates a fashion sense without restrictions or labels. One of the foundations is to bring at each season, a collection of gender-free pieces - free as every human being should be, in fact, as every child already is. Our collections are unlike anything in the children’s market currently, with details rich in lace, tulle, embroidery and accessories. In addition, we periodically launch mini collections with bolder pieces that will leave our little ones with even more attitude and style. Playing with style knows no bounds Come to the I AM universe. Read their story