About Nuu-Muu

Nuu-Muu is built on confidence, connection, and showing up as your true self - in motion, in community, and in every season of life. Nuu-Muu began in 2008, when two friends turned their shared love of movement and adventure into a dress — and eventually, a business. Their mission was simple and powerful: to create something that inspired more joy, more confidence, and more freedom in everyday life. Now led by longtime Nuu-Muu enthusiast and owner Gena Pass, we continue a story rooted in authenticity and guided by heart. What began as a love for dresses that move with you has grown into something deeper: a sisterhood, a way of living, and a celebration of strength in all its forms. We believe in thoughtful design, quality you can feel, and a community that lifts each other up. From customer care to creative direction, Nuu-Muu is powered by a small but mighty team of women who are deeply passionate about what we do. We believe in showing up fully, supporting one another, and building something meaningful — together. Whether we're designing new prints, packing orders, or sharing stories in team meetings, we're rooted in connection, collaboration, and heart. We're a tiny but mighty company, headquartered in Bellingham, WA. All of our products are designed in house and cut, sewn & finished in Los Angeles, CA.Read their story