About SOS Jeans

THE PROPHET JEANS Pasquale Orza, Anglo-Italian Designer: He grew up in Hertfordshire, influenced by the end of the 60s and the beginning of the 70s, but always in love with the American 50's rock and roll revolution, and love towards Marilyn Monroe as the icon of that time. Marilyn made sexy jeans and was the first woman to wear them in a feminine way. THE PROPHECY The most important vision of Pasquale Orza just red after the made Lycra's unforgettable shiny jeans, worn by Olivia Newton John in the movie Grease. From that moment on, women's jeans would never be the same. Easter decided that in the future all jeans would have an element of elasticity, to give them comfort, this was the prophecy. In 1979, after Lycra's jeans, he made the first real “STRETCH DENIM” The Prophecy was born. ORIGINAL AND AUTHENTIC JEANS FOR WOMEN Pasquale Orza made the first “STRETCH DENIM” Jeans for women with 'Kaihara Denim Japan' in 1979 and had exclusive rights for one year. In 1980 he was crowned 'THE KING OF STRETCH' in LONDON by DRAPERS RECORD and HONG KONG APPAREL. This was and remains today the biggest 'JEANS REVOLUTION' since jeans were created.Read their story