About squid socks

Squid Socks began by solving slipping socks for kids, a journey that took us all the way to Shark Tank and validated our approach to secure-fit design. That foundation led us to a bigger purpose. Today we are a performance sock company focused on creating true stability for adults. Most socks still slip, bunch, or roll during real movement, which disrupts form, power, and focus. We set out to fix that. Our LOCK IN™ technology uses targeted silicone grips on the inside, outside, and bottom of the sock to create a secure fit that stays planted through every phase of motion. This stability reduces friction, hot spots, and blisters while improving control and power. The result is more confidence for strength athletes, more efficiency for runners, more precision for pickleball and golf players, and better alignment and balance for Pilates and yoga. Retailers choose Squid Socks because the product stands out immediately. Once customers try them, they understand the benefit, and return for repeat pairs. These socks solve a universal problem for anyone who trains, competes, or spends long hours on their feet. From warm up to cool down, our socks stay put, support movement, and keep people locked into what matters. Squid Socks delivers performance that converts, durability that sells through, and innovation that keeps shoppers engaged.Read their story