About Giovannio

Founded in the first half of the 20th century, Giovannio was initially an importer of fine Italian women’s accessories for the American market. However, the founder had a dream to design and manufacturer hats that women would love to wear every day. With an emphasis on styling and quality he surrounded himself with those who had spent their lives in the millinery business. Thus, he was able to create hats of distinct quality and appearance. In 2000, the original company was acquired by F&M Hat Company Inc. – a fourth generation vertical manufacturer of felt bodies and men’s headwear. Since then, the company has stayed true to its core values and origins with headwear hand crafted from innovative designs and high quality textiles. Giovannio is now run by women made for women. With two distinct collaboration brands in the line Giovannio X Cha Cha's House, and Giovannio By Emma B. Many styles are now manufactured right here in our USA factory.Read their story