About Pure Life Jewelry

Hi all! I am Jenny Melissa Rodriguez, the creator and designer of Pure Life Jewelry. I established Pure Life Jewelry in 2013. Since then, I have become very active in the local artisan scene throughout Arizona. I love the energy around supporting small businesses and the makers’ movement that gives me and other local creators the opportunity to share our passions with you! Jewelry, which I now create in-house in my studio, has been a part of my life for as long as I can remember. Growing up, I would make beaded jewelry for family and friends. It has always been a passion of mine. The style of my jewelry could be characterized as boho with a southwestern flair, stemming from being an Arizona native.. The name of my company, “Pure Life,” stems from a big part of my family heritage. It is translated from a popular saying in Costa Rica, “Pura Vida,” which embodies my vision for Pure Life Jewelry as a symbol of living life to the fullest. In 2017, I decided to open the studio/shop so that you can come in and see how I design my pieces in person. I also wanted to provide a place for other local artisans to share their unique creations.I carry various different types of products that I hope you will love as much as I do! My work serves to communicate the very ideology I was raised with: Live courageously. Live a life of passion and of meaning. Live in the aura of your own powerful presence and capacity for growth. Create something. Contribute something. Read their story