VEER wholesale

About VEER

At VEER, we believe in diamonds with purpose, and partners with meaning. Founded in the heart of New York’s Diamond District in 2012 by Kaushal Shah—whose childhood was steeped in the diamond trade—VEER is a second‑generation, vertically integrated diamond jewellery company built on one simple idea: give independent retailers the quality, agility, and brand‑strength they need to stand out. Our hybrid production model (in the U.S. and India) means we deliver both speed and consistency. But more than manufacturing, we’re in relationship‑business: our retail partners are our focus and our success. Whether it’s an essential diamond stud, an anniversary band that keeps your case moving, or a custom piece that tells a story, we provide the craftsmanship, traceability and service that builds trust. When you work with VEER, you’re not just getting jewellery — you’re partnering with a brand that backs you, lets you differentiate, and supports your growth. At the core: Love. Naturally. Because diamonds mark the moments that matter—and the moments that differentiate your business.Read their story