About Bites By Sweden

From the Heart of Sweden to Every Candy Aisle At Bites by Sweden, we bring the Swedish candy tradition to life—beautifully packaged, perfectly portioned, and crafted for the modern “Better for You” shopper. Born from the makers of Mums Candy, we’ve taken generations of Swedish confectionery expertise and wrapped it into a line of 100% authentic, clean-ingredient candy that tastes just as indulgent as it looks. Every bite celebrates the iconic Swedish ritual of “Lördagsgodis”—Saturday candy—a cherished weekly tradition of joy, sharing, and flavor exploration. From product formulation to branding, marketing, and operations, we lead every front of the Swedish candy movement—bringing the #1 emerging category in global confectionery to retailers worldwide. With proven performance, scalable logistics, and an unmatched retail presence, Bites by Sweden is the most trusted partner for premium candy programs.Read their story