About NIID

When the ingenuity of a serial entrepreneur joins forces with the out-of-the-box nature of an extreme sports athlete, magic happens. Convention steps aside as creativity takes the lead. While on a business trip to NYC in 2014, product designer Jason Li and sports enthusiasts Harris Haynie made a striking observation. As a wide range of business professionals passed by, all shared one commonality: boring, bulky backpacks. These individuals were as different in character as their career paths but their bags did nothing to communicate uniqueness. Fashion was not a factor. Clearly, storage ability was the only standard considered. Jason and Harris' minds went to work. How could this ordinary accessory be upgraded to a form of self-expression without losing its functionality? An evolution of bags and packs was needed; thus, the NIID concept was born. Our factory is located in Guangzhou, China and will ship directly from Guangzhou to your location. This involves factory production scheduling and sea shipping time, which often takes more than 2 months for delivery. If you are interested in NIID, please contact us in advance so that we can arrange the production of the goods. Read their story