About Juju Supply Co.

JuJu was founded by a pair of lifelong friends, Jonathan and Casey, who reconnected in the wake of illness and divorce. They began their partnership by sharing their most beloved lucky charms—tying things on each other, passing back and forth amulets, crystals, talismans, and trinkets as morale boosters and reminders of brighter days ahead. Throughout Casey's major surgery and punishing chemotherapy, she found that the items she surrounded herself with really made a difference. Seemingly incidental objects could be transformed into touchstones when chosen with intention, providing her with tremendous comfort, helping to focus her thoughts in a positive direction, inspiring energy, hope, and healing—and reminding her of life beyond medicine. JuJu celebrates the true origin of jewelry, objects of adornment that carry meaning and significance. Like the wedding ring, there’s power in the jewelry you wear every day—power to remind you of who you are and who you want to be, of where you’re going and where you’ve been, of the people you love, and the protection, tranquility, and support they offer. Juju provides you with the perfect item for rallying the spirit and powering through. No matter what we're going through, we can all use a little good JuJu. Read their story