About DINO apparel

Hi, I'm Suzanne! The Designer and Founder of DINO. I started designing DINO as a transition out of corporate and into a more comfortable life for myself and my son Dino. After nearly 20 years in corporate advertising and marketing, I was classically trained in the concept that making product was really secondary to the lifestyle that inspires it. Inspired by our West Coast lifestyle and love of nature, the soft hues in the line are derived from the mountains and beaches of Southern California. The tagline, Live Softly, is our calling to practice kindness to yourself, to others, and to the Earth. As a sustainable lifestyle brand, our fabrics are made in downtown Los Angeles using ingredients derived from nature. We believe that nature-returns-to-nature, and are passionate about reducing the fashion industry's toxic footprint. Often referred to as Botanical Cashmere, for their luxuriously soft feel, our fabrics are cruelty free so no animals or humans will ever be harmed when making our clothing. We believe that what you put onto your body is just as important as what you put into your body, so we see our fabrics as a second skin that can and should integrate into your life seamlessly and effortlessly. My wish is that each piece of DINO becomes your favorite, and forms a chapter of the story of your wardrobe. Thank you for joining us as we #LiveSoftly Read their story