About Up-fuse

Up-fuse is a fully-fledged Cairo-based cult brand and social enterprise created in celebration of You and this beautiful planet — Earth. In 2013 Up-fuse started with the founders' passion for material exploration and a need to reuse the disposed plastic and other waste in Egypt. The duo realized the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionizes the Egyptian handcrafts became very appealing. Now in 2021, we’ve expanded our up-cycling process and product range, adding plastic bottles and tires to create new and interesting fashion pieces and footwear.Read their story