About Armstrong's All Natural

Armstrong's All Natural began when an artist and furniture maker in Brooklyn, NY grew tired of always having to change into his "nice boots" at the end of a day's work. "Why am I always changing in and out of boots? Why not just have one pair I can always wear?" he thought. So, he searched for an all natural product to keep his boots looking their finest, day-in, day-out. Of course, most products he came across were loaded with cheap petroleum by-products, artificial, synthetic, filler chemicals and the ones that claimed to be all natural seemed way too oily, therefore over-saturating his boots after the second application. Over a year later, and with the assistance of many eager boot wearing Brooklynite focus groups, the Brooklyn Boot Wax formula was perfected. And from there, we grew.Read their story