About SneakERASERS

In 2015, Chris Pavlica, film director and editor, was pitching his theater experience concept to executives at the Coca-Cola Visitor's Center in Atlanta. He was getting ready to meet his colleagues in the hotel lobby when he suddenly realized he had a problem. The highlight of his creative-looking outfit, his new sneakers, got all scuffed up in his luggage. He only had 20 minutes and he knew he had to find a quick solution to get his shoes sparkling new again. He feverishly scoured the internet, looking for home-remedies. He found scrubbing bubbles and toothbrush, and he obviously didn't travel with bathroom cleaner. Chris eventually used hand sanitizer and tissues, which took all 20 minutes and was a bit messy. After the meeting, he immediately called his old college roommate and friend, Kevin, and told him there just had to be a quicker, and more effective, solution to this problem. After months and months of R&D, they developed SneakERASERS, the first ever Instant Sneaker Cleaner. It's pre-moistened with a proprietary cleaning formula, so it's ready to use for touch-ups on the go. No more hours spent with messy, foamy brush kits -- we now have the perfect travel companion for your shoes! SneakERASERS was a success in retail checklane and shoe care categories, and has been featured on Shark Tank and Good Morning America. Chris and Kevin went on to expand the brand into other innovative cleaning solutions, such as AutoERASERS and GolfERASERS. Read their story