About Emmy Boo

A sober and minimalist luxury perfectly mixed with saturated colors and lively details. The entire production is Made in Italy, female entrepreneurship. Leaving me inspired by memories, sensations and — especially — by the flowers of my land, Emmy Boo was born: an essentially minimal and contemporary concept style, luxurious with a Mediterranean breath. In this game of more and less, flowers are the elements of continuity of the brand and represent the reference to a Sicily that is always in bloom and wonderful in its simplicity. The color palettes and design of the brand's pieces come together to create versatile, trans-seasonal collections that effortlessly transition from day to night. The almost complete absence of patterns, in fact, offers the opportunity to create outfits that are always perfect without ever being “too basic”. The only prints are so far dedicated to the Capsule Collections. Pieces in limited numbers made with the collaboration of artists who tell stories, places, experiences. In this sense, every single piece is a real work of art.Read their story