About Wooly by Somerino

Wooly by Sommerino is a Canadian family-owned brand specializing in premium children’s merino wool clothing. We are passionate about creating garments that combine exceptional comfort, functionality, and natural materials to meet the highest standards. Focusing exclusively on kidswear allows us to deeply understand the unique needs of growing children and their parents. Each piece is carefully sized and crafted to ensure excellent fit, comfort, and durability — qualities highly valued by families and retailers alike. We use only 100% Australian Merino wool, renowned for its softness, breathability, and natural temperature regulation. Our rigorous quality control guarantees safe, comfortable, and long-lasting products suitable for children’s sensitive skin. Our design and research headquarters are located in Winnipeg, Canada, while production takes place in our own facility in Ukraine. This vertical integration allows us to offer direct-from-manufacturer pricing, ensuring transparent costs, consistent quality, and flexible order options tailored to retailer needs. By partnering with Wooly by Sommerino, retailers work directly with the source — avoiding middlemen and benefiting from our commitment to quality, service, and value.Read their story