About Wooly by Somerino

Wooly by Sommerino is a Canadian family-owned brand specializing in premium merino wool clothing for children. We design garments that combine comfort, functionality, and natural materials — made to meet the needs of modern families and trusted retailers. Focusing solely on kidswear, we understand how important softness, durability, and safety are for growing children. Our clothes are crafted from 100% Australian Merino wool, certified by OEKO-TEX® Standard 100 and dyed with non-toxic, skin-friendly dyes. Production takes place in our own ethically run facility in Ukraine, while design and operations are based in Winnipeg, Canada. This vertical integration ensures consistent quality, fair pricing, and flexible order options without middlemen. We offer free worldwide shipping, a 30-day free return policy, and a 90-day warranty covering material and workmanship defects. All applicable import duties and taxes are covered by us, so you won’t encounter extra charges. Retailers who partner with Wooly get direct access to responsibly made, natural wool clothing that’s perfect for children — with no hidden fees, no compromises, and a brand that stands behind every product.Read their story