About FunLuvin' Fleecewear

FunLuvin’ Fleecewear was born on a cold and stormy trip to Alaska in the summer of 2015. I noticed the locals were wearing fleece shorts under their drysuits for an extra layer of insulation where it matters. I loved the idea and thought it would work great off the river too. I went home to South Dakota and enlisted my aunt to teach me how to sew and design prototypes. As I refined the designs, I found myself wearing the fleece shorts and skirts all the time. I started picking out fun fabrics that I thought my guiding friends would enjoy, and started giving fleece wear away. Everybody loved it! My friends were using fleece wear as a technical layer, but also loving it for casual use in town. With lots of encouragement from the community, I started sewing more and hit the road selling FunLuvin Fleecewear. Over the past four years, I’ve been able to spread the FunLuv all over the U.S. and we’re now in 30 retail stores. As an outdoor enthusiast, I am committed to creating fun, functional, and affordable clothing for a lifestyle of adventure! I still guide river trips seven months out of the year, but anytime I’m not rafting the classic rivers of the West or chasing powder, I’m on the road with the FunLuvin Mobile. I’m always on the lookout for river festivals, new craft fairs, music festivals, or friendly ski area parking lots to post up in. Please reach out if you think the FunLuvin’ Mobile should come to an event in your area!Read their story