Ever noticed how much space your sports towel or picnic blanket takes up in your bag? Or had to lug a sodden towel back from the beach? Us too – so being the practical folk that we are, we decided to see if we could do something about it. We have nothing against the traditional towel; it serves us very well at home. However it was never designed for the cut and thrust of sport, travelling the world or going on adventures. It definitely doesn’t make the grade when it comes to the beach either. Our towels do. We didn’t come up with them overnight though. First we undertook exhaustive research into the what would be the perfect materials to use and where to source them. What patterns and designs we would like to see. Leading us to testing multiple prototypes. That was just scratching the surface of creating these game changing towels. The journey has been a long one, but the end result is a product we are incredibly proud of – an innovative microfibre towel that solves problems. Allowing us to enjoy our trips to the gym and the perfect item to pack for holidays. And our name? Well, ‘keep the Faith’ started as a motivational cry made by one of our much-loved friends who sadly passed away some years ago. His wise words live on through us though. In fact, we’ve been keeping the faith ever since. It’s what got us where we are today. Deb & Friends