About Londontown

Londontown is an homage to our origins, a breakthrough in innovation, and a celebration of clean beauty that goes beyond a “free-of” list. WE ARE a women-owned, family-run business based in the U.S.— even though our story started across the pond. WE CREATE products that are free of all the things you don’t want, and full of the things you do, ingredients you can always pronounce—and formulas that leave skin and nails looking lustrous, healthy, and better than before. WE PROMISE to redefine clean and lead the way in doing beauty better, thoughtfully.   FLORIUM INFUSED BEAUTY where products are infused with or inspired by our time-tested elixir of floral extracts and restorative oils. CLEAN DONE THOUGHTFULLY because you can have it all: elevated experience, effortless application, and good-for-you ingredients. FORWARD-THINKING FORMULAS that deliver unparalleled results using carefully curated, clean ingredients that you never have to question.Read their story