About Critter Mountain Wear

The best products last forever: From year to year and from generation to generation. Sometime in the recent past, the value of product durability was lost. Items are created, consumed, discarded, and replaced - planned obsolescence out of control. Critter Mountain Gear strives to be different and returns to the idea outdoor apparel can be practical, comfortable, unique, and fun to wear while still respecting the environment. At all three stages of the product lifecycle - manufacturing, product usage, and product disposal - the ultimate goal is to minimize the impact on both the planet and society. The design process starts with the question, "Why does the item need to be created?" Many other criteria require a satisfactory answer before a piece of clothing from Critter reaches you. How does this product concept benefit both the end-user and the environment? How long will it last? How will it age concerning the material, construction, and fashion trends? Is the item versatile for both the customer and for different weather conditions? Is there a post-consumer solution once a product is no longer useable? There are many stories about people still wearing their 20 and 25-year-old original Critter Mountain Wear even today. Tough. Long-lasting - made to withstand the mountain lifestyle. So if you are looking for a clothing company focused on comfort, style, performance, and an appreciation for the natural world, you have reached the right place. Read their story