About Labelle

Back in 2011 when Astrid Graf, the founder, had the idea of creating the very first online concept store for Haute Fancy jewelry. A great way to reconcile your love of jewelry and your interest in e-commerce! She crisscrosses the cities in search of young creators whose production is French, gems in the making... Hipanema, Mya Bay, BDM Studio, Dear Charlotte, Luj and many others... Limited editions and handmade, with love, everywhere in France! It was in 2016 that the lab brand, Labelle Collections, was born! A bargain for Astrid Graf, already endowed with great jewelry expertise, who now offers her own brand by selecting bohemian and timeless jewelry, what's more, at low prices! The principle: new collections selected every month, designed to be accumulated, to which original creations are added. A whole range of personalized jewelry, made in our Parisian workshop, with the help of our superassemblers with fairy fingers!Read their story